Sony - Designer, Artist and Plant Lover

Hi there, I'm Sony,
designer, artist
and plant lover

User Experience Designer based in Germany with proficiency in interface design, quantitative and qualitative user research, and design thinking. With over a decade of experience in design and architecture, I'm a creative designer passionate about crafting meaningful digital experiences and visual identities that connect brands with their audiences. Curious learner interested in AI advancements and immersive technologies—AR, VR, and Voice—to create emotionally engaging and visually exciting user experiences.

Experienced in B2B and B2C projects, including mobile e-commerce apps and web platforms, supply chain augmentation AI platforms, interactive showcases, websites, marketing, and exhibition projects. I specialize in creating cohesive brand systems, intuitive user interfaces, and compelling visual narratives. Adept at working with agile and cross-functional teams, design facilitation, usability testing, and creating and maintaining design systems. My approach combines strategic thinking with artistic expression to deliver work that is both beautiful and effective.

Expertise

Brand Identity
UI/UX Design
Web Design
Print Design
Art Direction
Typography
Motion Design
Packaging

“Good design is obvious. Great design is transparent.”

— Joe Sparano